Cricket Kenya and Nimbus Sport announced today a long-term partnership for management of commercial rights of Cricket Kenya. The six –year agreement includes all international and domestic cricket events organized by Cricket Kenya. Nimbus Sport will exclusively market all media and sponsorship rights and will also manage Television production for all the events in the term.

The Kenyan cricket team is the top ranked team among the ICC associate members and is respected for its potential. The team demonstrated its giant killing abilities by their remarkable run in the ICC Cricket World Cup 2003 when they reached the semi-finals of the event against all odds and expectations.

Cricket Kenya is working towards repeating the feat and taking its rightful place among the leading cricket teams of the world. The team is currently on a rebuilding phase and has placed high emphasis on infusion of youth and development of the sport in the country. Nimbus Sport, the leading sports marketing agency in Cricket, is proud to partner with Cricket Kenya in this effort and would be working with Cricket Kenya to harness the true commercial potential of Kenyan cricket.

Samir Inamdar, Chairman, Cricket Kenya said, “We are extremely pleased to be associated with the world’s leading sports marketing agency in cricket. Nimbus Sport had earlier managed the commercial rights and television production for the Kenya – Bangladesh series in 2006. We were delighted with the unprecedented visibility and reach that Kenyan cricket got through this association. We have also witnessed the remarkable results that Nimbus has produced for their other partners. We are confident that this partnership will help take cricket in Kenya to the next level. ”

For Nimbus Sport, the Kenyan cricket rights are a key step towards leadership in the African Cricket rights market. Nimbus Sport is the commercial rights partner for the Afro-Asia Cup and has also managed sponsorship sales for Zimbabwe Cricket for the Zimbabwe – Bangladesh series in 2006. The Cricket Kenya partnership will aid in consolidating this presence in Africa.

Digvijay Singh, CEO, Nimbus Sport, said, “We are very excited with our partnership with Cricket Kenya. Our partnership with Cricket Kenya is part of our major foray into Africa and is part of a long-term vision of being closely associated with African cricket.

The Kenyan team has immense talent and is capable of some dramatic performances, as was witnessed in the last ICC Cricket World Cup. We also believe that Kenya has the potential for being an ideal and active cricketing destination. The combination of picturesque grounds, relaxed ambience and quality cricket along with extremely attractive tourism destinations presents immense marketing potential and opportunities.

We are confident that with the continuous development of the Kenyan Cricket team, the potential of Kenya as a cricketing destination and our proven expertise in sports marketing, we will maximize the value of these rights and thus the returns to Kenyan Cricket”

About Cricket Kenya

Cricket Kenya is the sole body governing the game of cricket in Kenya. Cricket is arguably the most successful team sport in Kenya. The membership of Cricket Kenya comprises four cricket playing provinces, namely, Nairobi, Coast, Rift and Central provinces each of which have cricket playing clubs as their constituents. Each province has a constitutionally guaranteed right of representation on the Cricket Kenya Executive Board and Council. Cricket Kenya is a member of the International Cricket Council, Africa Cricket Association, Afro-Asia Cricket Co-operation and the Kenya National Sports Council.

About Nimbus Sport

Nimbus Sport is a globally leading distributor of cricket rights and producer of cricket coverage. Nimbus Sport (under mandate from GCC) exclusively markets ICC events’ media rights in South Asia and sponsorship rights worldwide. It distributes all media rights for the Bangladesh Cricket Control Board, all commercial rights of the Afro Asia Cup worldwide, sponsorship & signage rights of the Pakistan Cricket Board and international media rights of the BCCI. It is also the producer of the world feed of the ICC Champions Trophy 2006, all international and domestic cricket to be played in India till March 2010 and all international and domestic cricket to be played in Bangladesh till March 2012.