"Join in" weekend to seize sporting moment
‘Join in’ weekend to seize sporting moment and encourage nation to head down to their local sports club and join in
18th-19th August 2012, the first weekend after the Olympics and before the Paralympics, will be the weekend to turn up, take part, join in and support your local sports clubs
Seb Coe: “Millions will be inspired by what they witness over the summer and I hope this creates opportunities in every community for people to join in their local sports clubs.”
Inspired by London 2012 Olympic and Paralympic Games, millions of people across the UK will have a unique opportunity to join in local sport during a weekend that will give an Olympic and Paralympic boost to sports clubs across the whole of the UK.
‘Join in Local Sport’ launches with the specific aim of getting as many people as possible to turn up, take part and join in at their local sports facilities on 18th / 19th August – the first weekend between the Olympic and Paralympic Games.
Local sports groups will be able to take advantage of this unique moment, creating a shop window within their community for the opportunities there are for people inspired by the Games to help out, give time, support, watch or play sport.
Sport clubs across the UK know that London 2012 will generate unprecedented enthusiasm for sport in the UK. The ‘Join in’ weekend will capture that enthusiasm and bring it back to the place it begins for all great champions – their local sports facilities.
The ‘Join in’ weekend will enable clubs to convert this once in a lifetime wave of interest into a sustainable future of help, support and membership from their local community.
‘Join in’ is building a website which provides a place for clubs to register and advertise their event, where they will find practical advice to help them make the most of the weekend.
Before and during Games time, the ‘Join in’ team will use every marketing and social media technique available to encourage everyone to offer support to their local groups on the weekend of 18th and 19th August.
Over the last few weeks, ‘Join in’ has been meeting with representatives of sports councils across the regions and nations of the UK, and have been delighted with the support that has already been received for this project.'